What began as a watch and clock repair shop in the back of Bernard Olliff’s home in 1969 has now become more then we can imagine.  Bernard’s Jewelers now has two locations which is dedicated to providing excellent customer service and fine jewelry. With passion for luxury jewelry and a commitment to excellence, the professionals at Bernard’s Jewelers are a group of dedicated jewelers, jewelry designers, sales associates, and GIA graduates, all working to provide the perfect gift for “when the moment really matters”.

Keeping with family tradition, Bernard’s Jewelers prides itself on being able to give every client the personal attention they deserve. With a collection of designers jewelry from brands like Allison Kaufman, Coast Diamonds, Chamilia and more – our experts deliver a hands-on experience, working closely with you to find the right piece to fit your style.

Throughout its history, Bernard’s Jewelers has set higher standards in the jewelry industry. With a commitment to providing only the highest-grade diamonds, exclusive customer service, and a variety of options to fit any style.

Today Bernard’s Jewelers has a reputation for quality workmanship and service. We understand that jewelry is an important part of history. We are here for “when the moment really matters”.

Speak with one of our diamond experts today, and let us provide you with an experience you’ll never forget.

Our History

In 1969 Bernard Olliff retired from the U.S. Air Force. Born in Register, Georgia, Bernard wanted to go back to his hometown.  In 1970, he and his wife Pat opened “Bernard’s Watch and Clock Repair” in the garage in the back of his home. Bernard learned watch and clock repair by taking correspondence courses.  He repaired many clocks for his clients. After carrying watches and clocks, Bernard and Pat decided to carry diamonds and jewelry.

In 1996, Bernard’s moved to our flagship location on Highway 80 in front of Lowe’s. We enjoy greeting our customers as friends. Our customers are glad we have a unique sense of style that expresses the local area. From baby rings to bridal rings we offer a great selection of gifts. From groom to father we have the perfect gift for the gentlemen. All of the items that we sell are hand selected.

In 2006, Pat Olliff passed away and in 2014, Bernard Olliff passed away. They are both greatly missed. Upon his death, Bernard left the store to three of his employees – Pam Reed, Polly Schuman, and his niece Pam Anderson. Bernard’s continues the great service and loyalty to our customers at our flagship store on Highway 80 and our newest location in Market District.

Bernard’s Jewelers opens their second location in Market District, expanding their services all over town.